Powering B2B Marketing Innovation: Our Investment in Metadata.io
April 2, 2023
At SAV(Scale Asia Ventures), we are committed to supporting companies that leverage innovative technology to create transformative solutions addressing today's most pressing challenges. We are proud to announce our investment in Metadata.io, a pioneering company specializing in account-based marketing (ABM) for B2B marketers. Metadata.io's solutions are essential for empowering B2B marketers to drive growth and stay ahead of the competition in an increasingly complex digital landscape.
Founded in 2015 by CEO Gil Allouche, Metadata.io is dedicated to providing cutting-edge ABM, display ads, Google Ads, web personalization, and AI-enabled marketing tools that empower B2B marketers to create highly targeted and personalized campaigns, optimize marketing ROI, and enhance customer experiences. By leveraging its proprietary technology, Metadata.io enables organizations across various industries to harness the power of data-driven marketing and drive growth. Key features of Metadata.io's platform include:
Account-Based Marketing: Metadata.io's ABM solution enables B2B marketers to identify, target, and engage high-value accounts, driving personalized marketing campaigns that maximize ROI and drive growth.
Display Ads and Google Ads Capabilities: Expanding on its ABM features, Metadata.io now supports display ads and Google Ads, empowering B2B marketers to extend their reach and deliver highly targeted advertising campaigns across multiple channels and platforms.
Web Personalization: Metadata.io's web personalization tools empower marketers to create highly customized web experiences tailored to individual accounts, enhancing engagement, conversion rates, and customer satisfaction.
AI-Enabled Marketing Tools: Metadata.io harnesses the power of artificial intelligence to automate and optimize marketing processes, enabling B2B marketers to make data-driven decisions and maximize campaign effectiveness.
Seamless Integration: Metadata.io's platform integrates seamlessly with existing marketing technology stacks, streamlining workflows and enhancing collaboration across marketing, sales, and customer success teams.
Acquisition of Reactful: Metadata.io's recent acquisition of Reactful demonstrates its commitment to enhancing its technology capabilities and expanding its product offering. Reactful's expertise in helping B2B marketers convert existing site traffic to revenue will further strengthen Metadata.io's position as a leading marketing solutions provider.
Our investment in Metadata.io is driven by several key factors that highlight the company's potential to revolutionize B2B marketing:
Innovative Technology: Metadata.io's proprietary technology provides comprehensive ABM, display ads, Google Ads, web personalization, and AI-enabled marketing tools, enabling B2B marketers to drive growth and stay ahead of the competition in an increasingly complex digital landscape.
Market Need: As B2B marketing becomes more data-driven and customer-centric, Metadata.io's solutions become critical for helping marketers create highly targeted and personalized campaigns that maximize ROI and enhance customer experiences.
Continuous Expansion: Metadata.io's recent addition of display ads and Google Ads capabilities demonstrates its commitment to continuous product improvement and adaptation to the evolving needs of B2B marketers.
At Scale Asia Ventures, we are excited to partner with Metadata.io as they continue to shape the future of B2B marketing.